Paris presented shows nothing short of spectacular for the 2020 Autumn Winter fashion month. The strongest leg and finale to the month continued true to form and delivered a great season though cut short by COVID-19 , resulting in some shows cancellation. With Paris being one of the oldest fashion capitals, in housing some of the most prestigious houses, we turn to them for a glimpse of strategy and market maneuvering to see how best they will handle this global health terrain. We are still in speculative times;

LVMH Chairman and CEO Bernard Arnault accepts salary cut along with 4 other executives to reduce dividend by 30%.

Chanel and Hermes have both announced continuous payment of employee salaries sans government aid. With this financial move Paris fashion stands to see another day. The shroud of history, luxury and impeccable designs allows for faith in these ateliers despite the corona virus epidemic as neither are shy to surviving global pandemics. Any scenario will likely disproportionately affect the fashion industry given its discretionary nature where the industry’s recovery may lag behind the rest of the economy. Yet Paris fashion Week shows why with Margelia’s eccentricity, Lacoste’s sportsluxe accessories and fashions and Valentino, which was beautiful and bold boasting bright red pieces, are worthy of boosting economic recovery.

The Shows.


Givenchy’s girl – fierce, womanly


Dior girl – pretty, sweet, strong

Miu Miu

Miu Miu’s girl – cute, chic, glamorous

Isabel Marant

Isabels girls – sophisticated


Loewe’s girl – prim, ladylike


Chloe girl – cool, chic, relaxed

Off White

Off White girl – interesting, sagacious


Balmain girl – saucy, entrancing


Lanvin girl – sweet, feminine


Chanel’s girl – sophisticated, charming, proud

Giambattista Valli

Valli girl – delicate, sweet,


Hermes girl – fierce, bold, traditional

Saint Laurent

YSL girl – cool, sexy, menacing


Mugler girl – radical

Elie Saab

Saab girl – graceful, stylish

Collection video by Miu Miu

Collection Video by Chanel

Images by Vogue

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