Milan, fashion capital of the world, and one of the fashion weeks most affected by COVID – 19 as Italy suffered early on during the rapid outbreak of the virus. The pandemic gave rise to astute caution among fashion houses as the uncertainty of the times unfolded. European designers and cosmetic companies are taking a stand against corona in manufacturing face masks and hand sanitizers to help flatten the COVID curve.

Milan fashion week showcases some of the heaviest hitters for fashion month such as Gucci, Philip Plein and Salvatore Ferragamo who all had fabulous shows with beautiful garments, which only amps up the angst as fashionistas and industry leaders wait for the drop.

But,

will Milan stand on her feet?

What measures will be put in place to help the country while maintaining the trillion dollar global industry? Each major contributor is under the microscope as contingency plans and new strategies are set forward ensuring these houses stand firm in their foundation despite these shaky times.

Attendees lustfully await new seasons designs; eager to see what the Italians come up with seeing as they do trends in the most exciting and modern way. While the country is being riddled with alarming COVID – 19 cases the fashion industry looks to see what will be the capitals outcome.

The Shows.

Alberta Ferretti

Ferretti girl – engrossing

Etro

Etro’s girl – unbothered, glamorous

Max Mara

Max Mara girl – cool, edgy, mysterious

Jil Sander

Jil’s girl – sweet , charming, elegant

Fendi

Fendi girl – feminine, feisty

Tods

Tods’ girl – chill, cool, fabulous

Sportmax

Sportmax girl – chic, genteel

Versace

Versace girl – fierce, sexy, bold

Boss

Boss girl – traditional, modish

Boss guy – cool , forward

Giorgio Armani

Giorgio’s girl – classy, tasteful

Giorgio Armani

the closing.

Opening backstage video by Gucci

Images by Vogue.com

Closing video by Giorgio Armani

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